Context

A luxury real estate developer planned a campaign featuring a global sports icon to support pre-sales and international visibility.

Client

Concept development and scriptwriting.

Role

Task

Develop a clear, restrained concept that could work within tight creative and client constraints — without overengineering the idea.

Rather than forcing a complex narrative, the concept prioritized clarity, presence, and credibility — allowing the talent to carry the message naturally.

Approach

Outcome

A production-ready concept aligned with client expectations and real-world execution constraints.