Context

Netflix’s challenge isn’t content volume — it’s maintaining relevance in a Gen Z landscape shaped by social, participatory, and low-commitment platforms.

Netflix

Client

Research synthesis, insight framing, and product-level recommendations.

Role
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Task

Analyze where Netflix’s product experience fails to match Gen Z viewing behavior — and translate research into concrete opportunity areas for discovery and engagement.

Outcome

A structured diagnosis of attention breakdowns across discovery, social viewing, and time commitment — translated into testable product concepts designed to make Netflix feel more participatory and less passive.