Brief:
Identify key brand challenges, validate through qualitative and quantitative research, extract critical insights, and deliver data-driven strategic recommendations.
Client: Netflix
Scope of work: Defined a generational curve in streaming consumption, revealing critical behavioral shifts. Led a team to gather insights through surveys, interviews, and social listening, validate key patterns, and create visual assets.
Goal:
Gen Z and late Millenials are increasingly disengaging from traditional media and streaming platforms like Netflix, driven by a preference for on-demand, interactive and personalized digital content.
How to win them back?
Solution:
From passive streaming to an adaptive, engagement-first ecosystem. The Watch Party fosters real-time interaction with comments and co-viewing. Shortcuts adapts storytelling for time-conscious users with high-impact condensed formats. NextFlicks redefines discovery through an AI-driven, swappable feed.